Our Values

Apex Trust has five core values (reflecting our core principles) which are embedded in every aspect of our work at all times. It is essential these are maintained throughout marketing of Apex Trust as well as our internal and external relationships. Our values should inspire members of our team and anyone involved at Apex to become more:

Faithful

sincere > devout > just > modest & humble
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Informed

insightful > smart > aspirational > mindful & disciplined
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Tolerant

respectful > gentle > accepting > patient & charitable
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Responsible

exemplary > trustworthy > resilient > tactful & helpful
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Active

bold > creative > energetic > dynamic & enthusiastic
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The five core Apex values are inspired by descriptive characteristics of those whom Allāh praised in Sūrah al-Furqān [25:63-74] as being true servants of Allāh - the highest status any human being can achieve in this world and the next.

 

To make it easier to remember, we summarised our five values in one word - we call it, our FITRA values.

Faithful: sincere > devout > just > modest & humble

  • Developing a sense of piety, God-consciousness and respect and love for Allāh.  (taqwā)
  • Commitment to pure monotheism (tawḥīd) and sincere worship. (ibādah)
  • Adhering to the Islamic ethical framework and good morals/character (ādāb) such as honesty.
  • Always remaining modest & humble especially with increased faith & God consciousness. 

Informed: insightful > smart > aspirational > mindful & disciplined

  • Realising how to process information and what to prioritise in-line with the Islamic objectives (maqāṣid)
  • Developing deeper understanding of knowledge and memorising key-facts
  • Nurturing healthy skills and habits for life
  • Reflecting upon life and developing wisdom (ḥikmah) and the ability to make the right choices in life (rushd)

Tolerant: respectful > gentle > accepting > patient & charitable

  • Developing a sense of empathy (i.e., not just feeling for people in need, but rather feeling with people in need)
  • Accepting differences between people and not losing one’s own identity
  • Striving tirelessly to make the world a fairer place for all
  • Voluntary and humanitarian work for the sake of Allāh
  • Spending and investing for the sake of Allāh from what one loves and remaining patient (also see the noble Qur’ān, 3:92)

Responsible: exemplary > trustworthy > resilient > tactful & helpful

  • To show responsibility in words and actions
  • To take responsibility for one’s own life choices, especially with regards to education - whilst always relaying and trusting Allāh ﷻ for guidance
  • To assume responsibility but only accept leadership positions that are suitable
  • Living a sustainable life 

Active: bold > creative > energetic > dynamic & enthusiastic

  • Having dignity (izzah) and developing resilience 
  • Realising and nurturing dynamic talents and developing self-esteem coupled with reliance on Allāh (tawakkul)
  • Having high aspirations in life and working relentlessly to achieve them (also see the noble Qur’ān, 17:19)
  • Being proactive and energetic